Don Don Donki Lot 10 2026 Guide: Japanese Food, Groceries, Promotions, Floor Plan, Halal Guide, What To Buy & What To Eat

JONETZ by Don Don Donki Lot 10 is the ultimate Japanese discount supermarket in Kuala Lumpur, featuring everything from A5 Wagyu and Amaou Strawberries to viral J-Beauty cosmetics and anime gashapon capsules.

Spanning three floors within the Lot 10 mall, this flagship store is an endless maze of imported Japanese groceries, snacks, desserts, beverages, lifestyle products, toys and household essentials.

Explore dedicated zones such as CosmeDONKI for cosmetics and hygiene products, Furu Furu for freshly imported seasonal fruits and vegetables, and popular sections like Halal Corner, Kawaii Corner, Ramen Corner, Alcohol Corner and Big Discount Area.

With daily discounts, weekly promotions, seasonal specials, and limited-time deals, especially by the exclusive house brand of Don Don Donki, Jonetsu Kakaku (which translates to “Passionate Price”), this Japanese specialty superstore has become a hub for bargain hunters.

This is a complete guide to shopping and dining in JONETZ by Don Don Donki Lot 10, featuring all the highlights, specialties and must buys, along with a full floor-by-floor breakdown for shoppers, tourists, foodies, Japanophiles and Otaku alike.

- Don Don Donki Lot 10 2026 Guide: Japanese Food, Groceries, Promotions, Floor Plan, Halal Guide, What To Buy & What To Eat
- What To Eat At Don Don Donki Lot 10
- Halal Food Sections & Muslim-Friendly Products
- Fresh Premium Meat, Fruits & Vegetables
- Okashi: Japanese Desserts, Sweets & Snacks
- Drinks & Beverages
- Instant Ramen: Japanese Cup Noodles & Premium Packs
- CosmeDONKI & Kawaii Corner: Beauty & Accessories
- Japanese Toys, Anime Figures & Gashapon Capsules
- Promotions, Discounts & Seasonal Specials
- Don Don Donki Lot 10 Floor Plan & Store Layout
- Location, Opening Hours & Essential Details
What To Eat At Don Don Donki Lot 10

From baked sweet potatoes and wagyu skewers to sushi and onigiri, Don Don Donki Lot 10 features a mouthwatering variety of traditional Japanese dishes and popular street food spread across three floors.

On the ground floor, the Sweet Potato Factory serves up Japanese street food favourites such as yakiimo, skewers, and sweet desserts, while the first floor offers a wide range of ready-to-eat bento, sashimi and sushi packs.

On the second floor, visitors can enjoy freshly made onigiri from Tomita Seimai, sushi platters from Uohama Live Kitchen, and donburi rice bowls from Donburi House, each prepared with authentic Japanese ingredients.

There are also frequent promotions and combo deals, perfect to sample a variety of dishes at great value.

There is a dedicated dining area beside these outlets providing a casual and comfortable space to enjoy your meal.

Operating hours:
Sweet Potato Factory: 10am-8pm (Daily)
Tomita Seimai: 10am-6pm (Daily)
Uohama Live Kitchen: 11am-10pm (Daily)
Donburi House: 12pm-10pm (Daily)
Sweet Potato Factory

Located at Lot 10’s main entrance, the Sweet Potato Factory serves freshly baked Japanese sweet potatoes (yaki imo) and a variety of snacks and drinks. The kiosk is Halal certified and it is open daily from 10am to 8pm.

The signature Yakiimo, prized for its intensely sweet, honey-like flavour and moist, custard-like texture, is slow-baked to perfection, with a caramelised golden skin made from premium Japanese varieties like Beni Haruka and Anno Imo.

Don’t miss the highly rated Yakiimo Crème Brûlée, baked sweet potato topped with custard cream, caramelized brown sugar and vanilla ice cream, alongside decadent desserts like sweet potato soft serve, milkshakes, bubble teas, and ice-blended coffees.

You can also enjoy crispy sweet potato chips for a quick snack, or bring home the creamy Jonetz Yakiimo Spread, a smooth sweet-potato paste perfect for toast, waffles, or pancakes.

Beyond the signature treats, the menu features a variety of Japanese street food favourites including wagyu skewers, wagyu burgers, chicken skewers, gyoza dumplings, chicken karaage and takoyaki.
Uohama Live Kitchen

At Uohama Live Kitchen, you can enjoy freshly made, affordable sushi platters crafted with high-quality Japanese seafood such as Norwegian salmon and Pacific bluefin tuna, served on premium brown rice seasoned with red vinegar.

The menu features classic favourites like salmon, tuna, and tamago sushi, alongside luxurious options such as creamy uni, melt-in-your-mouth otoro and seasonal sashimi.

For a personalized experience, you can also select premium seafood directly from the Uohama seafood counter and have it prepared on the spot as sashimi or flame-grilled delicacies.

Donburi House

Donburi House serves affordable Japanese comfort food featuring hearty rice bowls topped with a variety of meats and sauces, along with warm bowls of freshly made udon noodles, all perfectly seasoned for authentic flavour.

The menu highlights include classic Japanese favourites such as Ocha Zuke Unagi, Gyu Don, Teriyaki Chicken Don, Karaage Don, Katsu Chicken Don, Kitsune Udon, Kake Udon, Beef Curry Udon, and Yuzu Beef Udon.
Tomita Seimai

Tomita Seimai specializes in freshly milled onigiri made daily to ensure optimal flavour, texture, and aroma using high-quality rice from Japan like Niigata Koshihikari, Akita Komachi, and Yamagata Haenuki.

Each rice ball is shaped with a delicate touch and wrapped in crisp nori seaweed, achieving the perfect balance between fluffy, fragrant rice and savoury fillings.

The menu features a variety of classic and modern onigiri flavours such as salmon, tuna mayo, mentaiko, unagi, kombu, and ume, alongside seasonal specialties that rotate throughout the year.
Halal Food Sections & Muslim-Friendly Products

Don Don Donki Lot 10 caters well to Muslim shoppers with more than 100 halal-certified Japanese items, from biscuits and ice-cream to ramen and premium wagyu.

All halal products are certified by the NPO Japan Halal Association, an organization recognized by JAKIM Malaysia, and displayed in dedicated sections across the supermarket, clearly marked with large ‘Halal Corner’ and ‘Halal Recommendation’ signs.

Regular promotions such as Halal Week, Halal Food Fair, and special Ramadan Deals feature staple and seasonal Japanese favourites at discount prices.

On the ground floor, dedicated halal sections stock Japanese snacks such as mochi, potato chips, fruit candies, gummies, biscuits, and rice crackers.

A highlight is the halal-certified Azuki Bar ice cream range, available in red bean, matcha, and milk flavours, alongside other popular halal Japanese desserts like Hattendo cream buns.

The first floor features a wide variety of groceries such as halal instant ramen with various flavours such as miso, shoyu, takoyaki and curry, alongside soup and porridge mixes, soy sauce, condiments, and a fresh meat section.

All meats here are backed by a halal slaughter certificate from the NPO Japan Halal Association, fully recognized by JAKIM Malaysia, the government agency responsible for ensuring halal integrity for Muslim consumers under Islamic law.
Fresh Premium Meat, Fruits & Vegetables

The fresh produce sections on the first floor feature premium selections imported directly from Japan, offering everything from beautifully marbled wagyu beef and rare seafood delicacies to seasonal fruits and crisp, farm-fresh vegetables.

In the meat section, there is an impressive variety of halal-certified beef, chicken, lamb, and seafood available in pre-cut packages, seasoned and pre-cooked trays, as well as ready-to-cook packs such as yakiniku and shabu-shabu platters.

You will also find sweet, aromatic, and gift-worthy fruits such as Japanese Shine Muscat grapes, Yubari King melons, white strawberries, and Miyazaki mangoes, along with Japanese greens, mushrooms, and root vegetables like daikon, negi, and shiso.
Premium Wagyu Beef For Hotpot, BBQ & Steak

The highlight of the fresh meat section is the wide range of premium A5 Japanese wagyu, including Shiga Omi Beef, Gifuken Hida Wagyu, Kagoshima Wagyu and the popular Omi Hime Beef in a variety of cuts such as ribeye, sirloin, chuck flap (Zabuton), and short ribs.

These premium cuts, prized for their rich marbling, buttery tenderness, melt-in-your-mouth texture and deep umami flavour are flown in fresh and displayed in well-stocked refrigerators.

Don Don Donki also offers in-house meat cutting services where you can request your preferred part of wagyu to be sliced and packed on the spot, tailored to your cooking needs, whether for yakiniku grilling, shabu-shabu hotpot, steaks or sukiyaki.

Beyond whole cuts, Don Don Donki also serves up a variety of ready-to-cook wagyu specialties such as skewers, satay, meatballs, burgers, and even wagyu pizza.

You can also head to the grilling station to savour the high quality wagyu specialties straight away.
Fresh Seafood for Sushi, Sashimi & Steamboat

The seafood section at Don Don Donki Lot 10 is a paradise for kaisen lovers, offering everything from sushi and sashimi-grade cuts to premium Japanese imports.

Premium seafood such as fresh salmon, tuna, oyster, eel (unagi), and octopus are displayed alongside delicacies like scallops (hotate), crab, and sea urchin (uni), mostly flown in directly from Tokyo’s renowned Toyosu Market, the largest wholesale fish market in the world.

The supermarket regularly hosts seasonal seafood promotions such as the Hotate Fair, Unagi Festival, and Salmon Day, where you can enjoy special discounts and tasting events featuring freshly flown-in catches.

Look out for premium highlights like Silver Salmon (Ginzake) and seasonal favourites such as firefly squid (hotaruika) and snow crab (zuwaigani), showcased during limited-time campaigns celebrating Japan’s finest seafood.

Beyond raw selections, Don Don Donki offers a wide range of ready-to-cook and marinated seafood, including miso-marinated fillets, seafood platters, and pre-sliced sashimi trays, perfect for an authentic Japanese kaisendon or nabe (hotpot) at home.
Seasonal Japanese Fruits

The Furu Furu section features a colourful showcase of premium seasonal fruits, air-flown from Japan and chilled to preserve their natural sweetness, fragrance and texture.

From juicy Fuji apples to crisp Japanese pears, each fruit is carefully chilled to preserve its natural sweetness, fragrance, and quality.

Among the highlights are the Kumamoto strawberries like Awayuki, Kaorino and Yubeni, each prized for their balance of aroma, texture and flavour, with Amaou occasionally appearing during peak season.

Explore seedless Japanese oranges from Wakayama and Ehime prefectures, each with its own distinct flavour, from the tangy brightness of Kumquat (Tamatama) to the jelly-like sweetness of Aika Mikan and the refined balance of Arida Mikan and Beni Madonna.

Don’t miss the Nagano Purple grapes, a premium Japanese variety prized for their large, seedless berries, firm flesh, and glossy dark-purple skin. Naturally sweet with a hint of acidity, they’re best enjoyed with the skin on for their full flavour and texture.

Seasonal fairs rotate throughout the year, featuring other delicacies such as Japanese muskmelons, Shine Muscat and Kyoho grapes, and Miyazaki mangoes.
Packaged Japanese Bento, Sushi & Donburi Packs

Right beside the fresh produce section on the first floor, Jonetz by Don Don Donki Lot 10 offers a tempting array of ready-to-eat Japanese bentos and meal packs, pre-packaged in refrigerated displays.

In the sushi section, you’ll find favourites such as Aburi Salmon Set, Hotate Nigiri, Hon Maguro Otoro Set, Uohama Sushi Trays, and Spicy Mentai Mayo Rolls, all showcasing premium seafood flown in from Japan.

The bento and donburi range features hearty meals like Salmon Teriyaki Bento, Karaage Chicken Bento, Gyudon Beef Bowl, Katsu Curry Rice, Una Saba Nori Bento, and Tamago & Pickled Vegetables Bento, each balanced with rice, vegetables, and authentic Japanese seasonings.

The selection is refreshed daily with frequent promotions and seasonal specials like Wagyu Day, Bento Fair and Unagi Week events, so keep an eye out for limited-edition offerings like Olive Salmon Nigiri and Kagoshima Wagyu Don.
Okashi: Japanese Desserts, Sweets & Snacks

The Confectionery section covers the entire centre portion of the ground floor, where shelves overflow with Japan-exclusive treats, from artisanal wagashi and delicate mochi to creamy yogashi and crunchy beika, making Don Don Donki Lot 10 the ultimate okashi hub in Bukit Bintang.

The dessert aisles offer an indulgent selection of puddings, jellies, and chilled sweets, including silky Japanese purin, fruit-layered parfaits, and mochi ice cream in tropical flavours like mango and durian as well as seasonal specialties like strawberry and sakura.

Matcha lovers will be delighted by the wide range of matcha-flavoured confections, from creamy pudding, dorayaki, and fromage cakes to rich brownies, ice cream, and chocolates, often available at discounted prices during special promotions like Matcha Fair and Matcha Madness.

The chocolates range from casual snacks to premium gifts, featuring well-loved names such as KitKat, Meiji’s Meltykiss, Royce’s velvety truffles, and bite-sized classics like Pocky, Galbo, Kinoko no Yama, and Takenoko no Sato.

Anime fans will enjoy character-themed snacks inspired by beloved icons like Doraemon chips, Crayon Shin-chan chewing gum, DIY soda drink, One Piece potato sticks, and Tohato Chocobi chocolate stars, adding a fun, nostalgic touch to the snack aisles.

Keep an eye out for limited-edition and seasonal releases, as stock is refreshed regularly, with rotating flavours tied to Japanese festivals and holidays, ensuring there’s always something new to discover with every visit.
Wagashi & Higashi: Mochi, Dango & Daifuku

Explore Don Don Donki Lot 10’s extensive wagashi selection for a taste of authentic Japanese confectionery, from timeless red bean and cherry blossom to contemporary and local flavours like chocolate and durian.

The daifuku range features pillowy rice cakes filled with smooth anko or flavoured cream, including assorted daifuku packs featuring flavours ranging from classic matcha and houjicha to seasonal and modern takes like melon and purple sweet potato.

Look out for the highly prized seasonal favourite, Ichigo Daifuku, a quintessential Japanese dessert where a whole fresh strawberry is encased in sweet red bean paste (anko) and soft, chewy mochi.

Hanami Dango (Sanshoku Dango) skewers, traditionally made with a blend of Shiratamako and Joshinko rice flours in pastel pink (sakura), white (plain), and green (matcha), capture the spirit of cherry blossom season with their soft texture and subtle sweetness.

For dry and longer lasting higashi snacks, the shelves offer crowd favourites such as the Kinako Mochi (rice puffs coated in fragrant roasted soybean flour) and buttery Japanese biscuits and cookies from top brands like Meiji and Bourbon, which is perfect for taking home.
Japanese Kit Kat: Seasonal Flavours & Special Editions

Japanese KitKat has become a cult favourite for snack lovers, and the KitKat section at Don Don Donki Lot 10 offers a colourful selection of Japan-exclusive flavours rarely found outside Japan.

The selection features crowd favourites and limited-edition releases like Chocolate Strawberry Cake, Sakura Kinako, Uji Matcha Tiramisu, Tokyo Banana, and Peach Parfait, with new flavours introduced throughout the year.

Seasonal specialties rotate by the Japanese calendar including strawberries, oranges and pistachios in winter, Sakura, peaches and plums in spring, lychee, lemon and mint in summer, as well as apples, sweet potato and chestnut in autumn.

Some flavours are inspired by Japan’s regional heritage, such as Kyushu Amaou Strawberry, Shinshu Apples, Hokkaido Red Bean & Strawberry, Kyoto Hojicha, Hiroshima Momiji Manju, and Okinawa Sweet Potato, each celebrating local specialties.

For special occasions, premium alcohol-infused editions such as Masuizumi Sake (Japanese Rice Wine), Yuzu Sake (Citrus Wine), Umeshu (Plum Wine) and Tokyo Rum Raisin make perfect souvenirs or gifts.
Yogashi: Ice Cream, Cakes, Purin & Parfaits

The yogashi selection features delightful Japanese-style Western desserts, from creamy Mochi Mochi ice cream in flavours like vanilla, mango and durian, to smooth Japanese purin (custard pudding) in matcha, chocolate and classic caramel flavours.

Indulge in Hokkaido-style cakes ranging from ultra-soft roll cakes and melt-in-the-mouth soufflé cheesecakes to chiffon cakes filled with custard cream and moist chocolate cakes known for their cloud-like texture and milky sweetness.

Explore the Furu Furu section for vibrant fruit parfaits and puddings layered with airy sponge, whipped cream, soft mousse and jelly topped by fresh blueberries, juicy strawberries, orange and mango cubes.

Enjoy a rotating selection of Western-inspired yogashi such as colourful macarons, fluffy mochi waffles, and limited-edition seasonal gelato flavours, perfect for a chilled, tropical treat.

Japanese Rice Crackers, Chips & Nuts

Explore a wide range of traditional Japanese rice crackers, from crispy senbei made with non-glutinous rice to bite-sized arare and chunkier okaki crafted from glutinous rice for a light, airy crunch.

Expect classic Japanese flavours like shoyu glaze, nori-wrapped bites, sesame, and spicy wasabi, alongside premium varieties featuring shrimp, seafood dashi, and sweet sugar-coated options.

Browse Japanese chips and vegetable crisps, including the classic Benikirishima sweet potato chips and the popular purple sweet potato (Fujimurasaki) variety known for their natural sweetness, satisfying crunch, and vibrant colour.

Snack lovers shouldn’t miss mamegashi (Japanese bean and nut snacks) such as Kaki no Tane, the iconic crescent-shaped rice crackers often mixed with peanuts for a salty-savoury, addictive bite.

Most snacks come in convenient single-serve packs, party-mix bags, and elegant gift sets, making them ideal for snacking on the go or bringing home as edible souvenirs.
Drinks & Beverages

The Drinks & Beverages section features one of the most comprehensive selections of imported Japanese drinks in Bukit Bintang, ranging from daily essentials to seasonal favourites.

Shelves are packed with Japanese ready-to-drink teas, canned coffee, fruit juices, sports and energy drinks, alongside eye-catching ramune and sparkling sodas from brands like Hata and Vida.

You’ll also find premium staples such as Hokkaido Milk, prized for its creamy and naturally sweet flavour, together with popular isotonic drinks, flavoured waters, and bottled teas enjoyed across Japan.

Whether you’re stocking up on familiar Japanese beverages or exploring popular new flavours, this section on the 1st floor highlights the sheer variety and convenience that Don Don Donki is known for.
Japanese Tea & Matcha Drinks

The Japanese tea section at Don Don Donki Lot 10 offers a wide selection of Halal-certified blends including traditional matcha, jasmine green tea, ginger green tea, lemongrass tea and Oi Ocha Matcha Genmaicha.

Shelves are stocked with various brands of everyday Japanese tea staples. Sencha delivers the classic bright, grassy green tea taste, while hojicha offers a mellow, deeply roasted aroma and natural low bitterness, and genmaicha (blended with roasted brown rice) brings toasty nuttiness for a comforting, low-caffeine brew.

Along these staples are an impressive range of instant teas by Jonetsu Kakaku, such as savoury Konbu-cha, sweet-tangy Plum Konbu-cha and naturally caffeine-free Rooibos Tea (Red Bush Tea), along with brown-rice blends and cold-brew options that are smooth, refreshing and easy to prepare.

If you like your matcha with milk, the store carries convenient latte mixes like Nittoh Tea Matcha Au Lait, made with premium Uji matcha, and Nestlé Fuwa Matcha Latte with Hokkaido Milk for a creamy, aromatic café-style cup for quick matcha cravings at home.

For flavour-forward matcha fans, there are fruit-based teas like Strawberry Matcha (made with fresh strawberries and beet sugar) and Yuzu Matcha (made with fresh yuzu from Kochi), both blending ceremonial-grade matcha for a refreshing, sweet twist that’s perfect as an iced latte.

In addition to matcha, you’ll find colourful seasonal specialty drink mixes like Purple Sweet Potato Latte, Strawberry Latte, and Sakura Latte, each bringing a soft, dessert-like sweetness and pastel aesthetic that’s popular in Japanese cafés.

Bottled and ready to drink options like Japanese Oolong Tea offers a deeper, lightly roasted flavour, while Barley Tea (Mugicha) remains a refreshing, caffeine-free staple for hot days. Overall, it’s a well-curated assortment of Japanese tea and matcha.

Fruit Juices & Soda Drinks

Don Don Donki Lot 10 features a wide assortment of refreshing Japanese beverages, including premium regional and everyday drinking juices, sparkling sodas, vitamin drinks, and fun seasonal releases.

At the Furu Furu section, you’ll find an impressive variety of juices from Ehime Prefecture, Japan’s renowned ‘Citrus Kingdom’, famed for producing the country’s sweetest and most fragrant mikan and orange fruits.

Peach lovers will notice several Nagano-grown peach juices, celebrated for their rich, nectar-like flavour as well as the soft, sweet Yamanashi peach juices that are prized nationwide thanks to the Chubu region’s cool climate and high-altitude orchards.

Alongside the fruit juices are popular health drinks such as Kagome Yasai Seikatsu 100 featuring a 60% vegetable and 40% fruit blend in 200ml packs, with no added sugar, colours, or preservatives.

Fans of classic Japanese tansan can explore a wide range of carbonated options, from traditional ramune and modern fruit pops to sparkling vitamin sodas and fizzy drinks enriched with minerals that offer a refreshing boost without compromising on flavour.

Alcohol Corner: Japanese Beer, Sake & Liqueurs

The Alcohol Corner showcases a well-curated selection of Japanese beers such as Asahi, Suntory, and Sapporo, alongside regional breweries like Kizakura from Kyoto, famous for both traditional sake and early Japanese craft beers, using pure Fushimi water for its smooth profile.

The shelves also feature distinctive sake, whisky, umeshu, and fruit-based liqueurs made with local Japanese fruits, herbs, and brewing rice, offering options that range from crisp and refreshing to gently sweet and aromatic.

Please note that liquor and alcoholic beverages in Don Don Donki Lot 10’s Alcohol Corner are only available for purchase from 10:00am to 9:00pm.
Instant Ramen: Japanese Cup Noodles & Premium Packs

Don Don Donki Lot 10 is a paradise for ramen lovers, offering a wide selection of Japanese instant ramen, from compact cup noodles for quick bites to premium multi-serve packs that come together in just a few minutes.

The shelves are filled with traditional packet ramen, cup ramen and premium boxed ramen, with popular flavour bases like tonkotsu (pork bone), miso, shoyu (soy sauce), and seafood.

Halal-friendly selections like Ramen Honolu stand out for their use of Hokkaido wheat noodles that offer rich broth and well-balanced spice profile that appeals to both first-timers and seasoned ramen fans.

Well-known Japanese brands such as Nissin, Myojo, Maruchan, and Acecook appear in multiple formats, including extra-large bowls with thicker noodles that are more filling than standard convenience-store ramen.

For those seeking a more refined at-home experience, premium boxed ramen sets like Ichiran’s Hakata-style noodles deliver restaurant-style texture and depth, ideal for slow meals rather than instant fixes.
CosmeDONKI & Kawaii Corner: Beauty & Accessories

Located adjacent to the dining area on the 2nd floor, CosmeDONKI is a dedicated Japanese cosmetics and personal care zone offering skincare, makeup, wellness products and hygiene essentials commonly found in leading Japanese drugstores.

The hair care aisle features Moist Diane, MARO, HIMAWARI by Kracie and Liese, covering Japanese shampoos, conditioners, scalp treatments, damage repair masks, hair styling products and home colour kits.

Facial care shelves highlight Naturie Hatomugi skin conditioner, Senka Perfect Whip cleansers, Hada Labo Gokujyun lotions, Softymo cleansing oils and RISM sheet masks, supporting complete Japanese skincare routines from cleansing to hydration.

Wellness favourites such as MegRhythm steam eye masks, including seasonal sakura editions, reinforce the strong demand for quick relaxation treatments and everyday self care solutions.

Sun protection stands out through KOSÉ Cosmeport Suncut UV gels and sprays in Sanrio character packaging, combining high SPF sunscreen formulas with kawaii design appeal.

Alongside the Jonetsu Kakaku house brand, Cosparade serves as Donki’s signature beauty label, offering Hatomugi based lotions, niacinamide enriched formulas, facial cotton, cleansing wipes, body care, oral care and bath products in exclusive or Japan style packaging.

Selected external brands such as VT Cosmetics appear in Don Quijote exclusive formats, complemented by character themed beauty tools including Sanrio hair accessories, Donpen and Donko makeup sponges, facial rollers, eyelash curlers and compact travel skincare sets.

The Kawaii Corner expands the section with Sanrio character socks, anime inspired graphics and J pop culture prints, appealing to shoppers looking for Japanese pop culture merchandise alongside cosmetics.

Plush Shiba Inu cushions and Donpen and Donko mascot collectibles complete the mix, bringing together Japanese skincare, hair care, hygiene products, beauty tools and kawaii gifts within one densely stocked retail space.
Japanese Toys, Anime Figures & Gashapon Capsules

Don Don Donki features a lively selection of Japanese toys and anime collectibles, from colourful gashapon capsule toy machines and electronic gadgets to character figures and miniature models that attract casual shoppers and dedicated collectors alike.

Try your luck with the dozens of gashapon machines on the ground floor, along with another large cluster at the entrance of the 2nd floor, where each capsule token costs RM5.

Beyond the capsules, the toy shelves showcase a mix of Bandai Namco’s classic and modern Japanese toys from popular franchises such as Pokémon, Godzilla, Crayon Shinchan, Doraemon, Ultraman, and Gundam.

The legendary Tamagotchi digital pet, one of Japan’s most iconic handheld toys, remains a nostalgic favourite among fans of vintage gadgets and retro collectibles.

Anime enthusiasts will also find action figures and model kits inspired by long-running Japanese hits like Dragon Ball, Demon Slayer, and One Piece.

For vehicle enthusiasts, the selection includes Takara Tomy Tomica diecast cars, a renowned Japanese line of miniature vehicles that has been popular with collectors for decades.
Promotions, Discounts & Seasonal Specials

Don Don Donki Lot 10 is a treasure trove of promotions, discounts, limited-time bundle deals, themed campaigns and seasonal specials offering some of the lowest prices on imported Japanese products in Kuala Lumpur.

Dedicated zones like the Big Discount Area make bargain hunting effortless, featuring heavily discounted Japanese snacks, pantry staples, and household essentials, clearly marked for shoppers looking for the best value.

Beyond everyday price cuts, the store regularly runs themed fairs and product showcases that highlight curated selections at promotional prices, including exclusive flavours, seasonal imports, and limited-edition items.

Hot food promotions are another highlight, with ready-to-eat Japanese food and takeaway items often bundled at special prices, creating a lively, Japanese street food-style experience that reflects Donki’s signature in-store atmosphere.

Premium Japanese imports are also featured in major campaigns, where high-quality products such as wagyu beef and specialty items are offered at discounted prices, making luxury ingredients more accessible during promotional periods.

For those who love a bargain, the Donki app and in-store membership programs provide exclusive deals and perks, including a RM5 welcome voucher for new members, along with special holiday deals, coupon redemptions and multi-buy offers that reward frequent visits.
Don Don Donki Lot 10 Floor Plan & Store Layout

Spanning three levels connected by spiral staircases, with entrances and exits on each floor, the store is designed for easy navigation while still feeling like a treasure hunt.

From quick snacks and sweets on the ground floor to fresh groceries on the first floor, and dining, beauty, and lifestyle zones on the second floor, each level offers a distinct mix of Japanese food, retail, and everyday essentials.

Ground Floor: Japanese Sweets, Snacks & Gashapon Machines

Upon entry, you are greeted by rows of vibrant gashapon capsule machines, followed by a dense spread of Japanese snacks, sweets and confectionery.

From potato chips and cheesy crisps to chocolate cakes and red bean dorayaki, the ground floor serves as a lively okashi hub ideal for casual browsing and impulse buys.

- Sweet Potato Factory: Located beside the Lot 10 main entrance, this popular stall serves freshly roasted Japanese sweet potatoes, a signature Donki snack.
- Gashapon capsule machines: Dozens of Japanese capsule vending units featuring collectible toys and miniatures for all ages.
- Japanese snacks & confectionery: A wide variety of iconic Japanese sweets, chocolates, candies, biscuits, rice crackers, premium nuts and seasonal cookies.
- Halal Corner: A dedicated section with halal-certified Japanese snacks and packaged foods, catering to Muslim-friendly shopping.
First Floor: Japanese Groceries, Fresh Produce & Beverages

The first floor is the main Japanese grocery and fresh food level, showcasing premium imports ranging from wagyu beef and sashimi-grade salmon to Fuji apples and Matsutake mushrooms.

It also features essential cooking sauces and seasonings, everyday pantry staples, ready-to-eat meals, and a wide selection of Japanese desserts and drinks.

- Fruits & vegetables: The Furu Furu section features everything from seasonal imports like Amaou strawberries, Miyazaki mangoes and Shine Muscat grapes to everyday staples like daikon, negi and enoki mushrooms.
- Meat & seafood: An extensive section featuring premium cuts of Japanese wagyu beef, fresh poultry, and sashimi-grade seafood including sea urchin, snow crabs and firefly squid, suitable for sushi, grilling, and hotpot.
- Bento & ready meals: A wide selection of Japanese bento boxes such as omurice, katsu don and nori bento, along with sushi sets, onigiri, and deli-style side dishes, ideal for quick meals and takeaway.
- Condiments, seasonings & toppings: Essential cooking ingredients such as soy sauce, miso paste, and mirin, alongside shichimi togarashi, wasabi powder, and furikake, plus a dedicated Japanese curry section with popular curry roux blocks and soup bases.
- Instant ramen & noodles: A huge variety of Japanese instant ramen, cup noodles, yakisoba, udon, and soba, including premium packs and regional flavours.
- Drinks & beverages: An extensive selection of Japanese teas, matcha drinks, coffee, fruit juices, milk, health and isotonic drinks, and sodas.
- Desserts & chilled sweets: A delightful selection of traditional wagashi including mochi, dango, and daifuku, alongside yogashi such as macarons, mochi waffles, roll cakes, and puddings.
- Alcohol corner: A curated selection of Japanese beer, sake, Japanese whisky, umeshu, and fruit liqueurs.
Second Floor: Health, Beauty, Dining & Lifestyle

The second floor combines Japanese cosmetics, beauty products, lifestyle goods, home appliances, anime merchandise, and household essentials.

With 3 traditional Japanese specialty food counters surrounding a dedicated dining area, it creates a lively space that blends shopping, dining, and Japanese pop culture in one level.

- Dining area & food counters: A lively specialty food zone featuring onigiri by Tomita Seimai, sushi platters by Sen Sen Sushi, and donburi rice bowls by Donburi House.
- CosmeDONKI: A beauty zone featuring makeup, skincare, face masks, lotions, serums, sunscreens, sprays, and beauty tools, alongside popular drugstore brands and Donki-exclusive products.
- Hair care, hygiene & wellness: A full range of Japanese shampoos, conditioners, hair treatments, scalp care, oral care products, steam eye masks, and daily hygiene essentials.
- Kawaii Corner: A vibrant section for fans of Japanese pop culture filled with Sanrio merchandise, character accessories, anime-themed socks, plush toys, and Donpen collectibles.
- Japanese toys: A wide selection of Bandai action figures and model kits including Dragon Ball, Doraemon, Ultraman, and Gundam, alongside Tamagotchi digital pets, Takara Tomy Tomica die-cast cars, and other anime collectibles.
- Fashion & general merchandise (GMS): Everyday Japanese lifestyle products, including clothing, accessories, household goods, and travel essentials.
Location, Opening Hours & Essential Details

- Location: Lot 10 Shopping Centre, Bukit Bintang. View on Google Maps
- Opening Hours: 10:00 AM – 2:00 AM daily
- Contact Number: 03-2303 1211
- Official Website: JONETZ by Don Don Donki Malaysia